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LVMH’s Sales Are Up

Sales for the first nine months of 2012 are reported.

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By: Jamie Matusow

Editor-in-Chief

LVMH Moet Hennessy Louis Vuitton recorded revenue of 19.9 billion Euros for the first nine months of 2012, which represents a 22% increase over the comparable period in 2011. The company reports that after taking into account the consolidation of Bulgari, as of 30 June 2011, and a positive currency impact, organic revenue grew by 10%.

LVMH’s Perfumes & Cosmetics group recorded an organic revenue growth of 8% for the first nine months of 2012. The growth is due in part to recent launches, including Christian Dior’s relaunch of Dior Addict, which was supported by a publicity campaign. A new cosmetics range, Prestige, and the skin care line Diorskin Nude, are also contributing to the brand’s growth.

Guerlain’s Orchidée Impériale skincare products, and the brand’s recent launch, La Petite Robe Noire, are also affecting LVMH’s revenue in a positve way. Benefit’s mascara, called They’re Real, is another product that’s been a hit. Other factors helping to propel revenue is the fact that Givenchy broadened distribution of its makeup range, and the first Fresh store opened in the Chinese market.

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